Many business owners ask the same question:
“Why is my website not showing on Google?”
You may already have a website, but if it’s not ranking, you’re losing traffic, customers, and money.
In this post, I’ll break down the main reasons websites fail to rank on Google and what you can do to fix them — in simple terms.
1. Your Website Is Too Slow
Google prefers fast websites.
If your site takes too long to load, visitors will leave — and Google will notice.
Common causes:
- Large image files
- Cheap or poor hosting
- Heavy WordPress themes
- Too many plugins
How to fix it:
- Compress images before uploading
- Use a lightweight theme (like Hello Elementor)
- Choose reliable hosting
- Remove unused plugins
2. You’re Not Using SEO Keywords Properly
Google ranks websites based on keywords.
If your pages don’t include:
- Page titles
- Headings (H1, H2, H3)
- Meta descriptions
…Google won’t understand what your site is about.
How to fix it:
- Research keywords related to your business
- Add keywords naturally to your content
- Write clear page titles and descriptions
3. Your Website Is Not Mobile-Friendly
Most people in Africa browse the internet on their phones.
If your website:
- Looks bad on mobile
- It’s hard to click or read
- Loads slowly on phones
Google will push it down the rankings.
How to fix it:
- Use responsive design
- Test your site on mobile
- Keep layouts simple
4. Your Content Is Weak or Inconsistent
Google ranks helpful content, not empty pages.
If your site has:
- Very short pages
- Copied content
- No blog posts
…it won’t rank well.
How to fix it:
- Write helpful blog posts
- Answer customer questions
- Post consistently
Content builds trust with Google and your audience.
5. You Have No Backlinks
Backlinks are links from other websites pointing to yours.
Google sees backlinks as votes of trust.
If no one links to your website, Google assumes it’s not important.
How to fix it:
- Share your blog posts on social media
- Get listed on business directories
- Collaborate with other blogs
- Avoid spammy links
6. You’re Missing Technical SEO Basics
Simple technical issues can block your rankings.
Common problems:
- No SSL (https://)
- Broken links
- Poor website structure
- Missing sitemap
How to fix it:
- Install SSL
- Fix broken links
- Use SEO plugins
- Submit your site to Google Search Console
7. You’re Ignoring Local SEO
If you serve a local market (Ghana, Nigeria, Africa), local SEO is key.
How to fix it:
- Create a Google Business Profile
- Add your location to your website
- Use location-based keywords
- Display your contact details clearly
https://business.google.com/en-all/business-profile
Final Thoughts
Google ranking is not magic — it’s structure, content, and consistency.
When your website is:
✅ Fast
✅ Mobile-friendly
✅ Keyword-optimized
✅ Helpful
…Google will reward you with better visibility.
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I teach beginners how to build fast, SEO-ready WordPress websites step by step.
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